Friday, 28 June 2013

Marketing Week Live at Olympia Thursday June 27th

And now for something completely different. Needing to undertake our CPD annually to retain our Chartered Marketer Status, it is by the end of July that all us Members and Fellows must send in our return.  Marketing Week Live is always interesting, informative and imaginative, just what marketing should be.  I attended a great seminar given by Felicity McCarthy, Head of SMB Marketing Communications for Facebook.  Sadly I missed a reputedly legendary session on social networking skills for Marketers given by our own, our very own Liveryman Annmarie Hanlon, author and digital marketing Tutor.  Needless to say, a few of us met up at Annmarie's stand, including the Immediate Past Master, and had a good discussion.  Next door was the CIM area with the wonderful Lynn McBain, CIM's Director of Sales and Marketing. Lynn assured me there was no longer any need for me to have my CPD card stamped! All in all a very well presented showcase for our profession and well worthwhile to visit and learn what really is going on in the world of marketing.

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