Thursday, 16 May 2013

A Boardroom Perspective on Marketing. Pewterers’ Hall Wednesday 15th May

The Think Tank is an important Committee of the Marketors’ Company providing research leadership and promoting discussion and debate between the Company, its members, other livery companies, business leaders (especially Board members and those operating in the City) and the wider marketing profession. Within the Marketors Think Tank members represent a mix of academics, current client-side practitioners (large, small, B2C, B2B, third sector) and marketing service providers, including consultants.

In addition to undertaking or promoting research projects and publishing the results, the TT organises seminars on marketing topics for Marketors and wider audiences. Current topics of interest include demonstrating quantitatively the effectiveness of marketing in growing shareholder value, and effective marketing in the financial and professional services sector.

A distinguished and insightful panel comprising Professor Malcolm McDonald, Alan MacKay, Laurie Wood and Glenn Granger had been skillfully assembled by Past Master Venetia Howes, Chairman of the Think Tank, to discuss accountability as a crucial long term issue for the profession of Marketing.  With over 70 in attendance including Masters of the Financial Services Group of Livery Companies it proved a lively evening which I opened with a general welcome and introduction.   Generous Sponsorship was received for the evening from marketingQED for which the Company is most grateful.

This was set up as the first of an annual event and there can surely be no more important issue than using marketing successfully to generate profitable growth. It is hoped all came away with added knowledge and inspiration to achieve measurable shareholder value.

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