While both displayed the common values of the Livery, at one the conversation was mostly social, at the other there was more discussion of a commercial nature. This illustrates the variety among Livery Companies. One could almost segment them into:
- the modern companies, almost entirely made up of professionals from the 'trade';
- the old and wealthy, whose members often join through patrimony, and who spend a great deal of time managing trusts and charitable works;
- the niche, perhaps with an ancient trade that has no modern equivalent;
- the ancient but modernised, who have allied themselves to a new, related trade or profession.
The marketers among you will have spotted that I have fallen into the temptation of segmentation by characteristics rather than by need, but it's only a bit of fun!
The Master Insurer, Graeme King, is a Scot so his excellent dinner was rounded off with a poem from the much-ridiculed poet, William McGonagall, and live bagpipe music.
No comments:
Post a Comment