Tuesday, 15 January 2013

The Chartered Institute of Marketing


The Worshipful Company of Marketors was founded by a small group of members of the Institute of Marketing, now the Chartered Institute of Marketing, who first formed a Guild and then developed it into a full blown Livery Company. And so it is not surprising that we were so well represented at the CIM AGM at their delightful headquarters of Moor Hall in the village of Cookham near Maidenhead. As usual we were first addressed by the Chairman, Andrew Harvey, the new Chair of the Board of Trustees and a Freeman of the Marketors. Unfortunately their President, and Past Master of the Marketors, Sir Paul Judge, could not be with us.

While the report was of a tough year (2011/12) which took a slight toll on both revenue and membership, the tide was clearly turning, helped by the new three year strategic plan which was ably presented by the new Chief Executive, Anne Godfrey. It was generally felt that, over the many years that some of us had been attending these meeting, this was the most forthright and realistic plan we had seen. So high hopes for the future of this 101 year old institution. 

Our relationship with the CIM is reflected in their support of The Marketor publication, participation in the Lord Mayors Show, etc., and our support for their Trust and various Awards.  Long may it continue.

And so back to London to the office at Plaisterers and thence to a meeting of our Think Tank at Delloittes. Another busy Marketors day.

John Flynn
Master Marketor

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