Wednesday, 2 November 2011

Miss World :Beauty with a Purpose

If you are a man you might think 'Miss World' is frothy fun with very attractive girls; if you are a woman your feminist hackles might rise with a feeling that naive young women are being exploited. Both wrong. Very wrong. At the heart of Miss World is the charity, Beauty with a Purpose, which works tirelessly across the world and raises hundred of millions of pounds mainly for the benefit of disadvantaged children. From funding cleft palate teams in South America, Russia and Sri Lanka, supporting the Nelson Mandela Trust in South Africa to fund raising for the Vietnamese Red Cross and special childrens' villages catering for abandoned and neglected children the charity operates world wide. Miss World Country representatives actively support and promote these charitable causes and raise funds in their own countries.

All this has been instigated and is run by the charming but irrepressible Julia Morley, a long standing member of the Marketors. Why she has not received public recognition for her colossal charitable efforts I do not know. She kindly invited four of us with wives to the Miss World Charity Dinner on Monday night. The 120 contestants from around the world were there, the final of the competition is on 6 November. The contestants mingled and chatted with guests before dinner and sat with them at dinner. On our table we were graced with Miss Denmark and Miss Czech Republic.

Like all the contestants these were mature and intelligent young women. None of the contestants aspire to be hairdressers. Many are studying law and medicine; some are already qualified teachers; they are bright as well as beautiful. It was a very happy dinner which with a charity auction probably raised £100,000. Beauty with a Purpose indeed.

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