Earlier in the month the Prince of Wales launched a new initiative to help everyone lead more sustainable lives. It's called 'START' and has heavyweight backing from the likes of M & S; IBM; BT; B&Q; Virgin and others.It's aim is to help people ''make a start'. Instead of telling people what to stop doing START will provide practical information on how to take easy steps towards greater sustainability.
As part of this initiative, together with Business in the Community, the Marketing Society is inviting businesses, brands and media owners to come together for a single day to encourage more sustainable choices. The name of the intiative : One Day, reflects the chosen day : 1:11:11. Companies are asked to chose one action that day and get involved.
I suspect that One Day will receive increasing publicity in the Marketing media as time goes by. If your organisation would like to become involved go to the web sites for more information .
http://www.startuk.org/
www.princeofwales.gov.uk/news
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